Clear Channel Outdoor

As an Art Director at Clear Channel Outdoor, I develop concepts, graphics, layouts, and copy-write to facilitate the execution of unique and effective campaigns. I work with all manners of corporate identities and design standards to recommend and curate the best design strategy to meet the client’s needs. Please find some of my favorite designs below that span industries and highlight my creative versatility.

Alcoholic Beverages

With a last name pronounced like James Bond’s favorite drink, advertising for this industry comes with ease. I have found that designing for alcohol brands brings an opportunity to create entertaining messages and visuals, which is compelling to consumers. These campaigns helped build excitement around new product launches, promote sales initiatives around holidays, and as always, encouraged enjoying alcoholic beverages responsibly.

Custom Installations

Thinking outside the box is essential when trying to catch consumers’ attention, and what better way to do that than literally going beyond your designated ad space? Creating custom installations requires teamwork on all levels – The Client, Sales, Operations, Production, and Creative team members need to be in consistent communication about the campaign expectations to create a show stopping final product. These are by far the most satisfying projects to witness from conception to completion upon installation.

Consumer Packaged Goods

In a space as crowded as CPG, staying at the top of consumers’ minds is essential. Extending and amplifying a brand with compelling creative helps them stand out from the competition. Running contextual messages around the seasons, holidays, the pandemic, or with the time of day help spark a deeper connection and drive consumer action.

Automotive

More auto consumers engage with Out-Of-Home advertising half an hour before consideration, decision making, and purchase than any other medium. Presenting impactful designs to the correct audience was essential to drive consumers toward these featured brands to help them remain competitive.

Restaurants

Igniting an emotion through advertising is foundational in consumers recalling a restaurant. Whether that be through real time meal donation counters, tag lines that encourage customers to be a little naughty, humor, or photos of their gourmet meals (hunger is an emotion… right?!), these designs surely stuck in the minds of those who passed by.